In a collaboration announced Thursday, Match Group, the conglomerate behind popular dating platforms such as Tinder, Match, OkCupid, and Hinge, has embraced the future of artificial intelligence with OpenAI.
The announcement of over 1,000 enterprise licenses for ChatGPT is part of a staggering $20 million investment in AI technologies for 2024 heralds a new era for the dating app industry.
This move aims to augment the productivity of Match Group’s workforce, enhancing work-related tasks with the advanced capabilities of AI, notably GPT 4.
What this collaboration entails
- Match Group plans to leverage GPT 4 across various operational aspects, including coding, design, analysis, and communication efforts.
- Access to OpenAI’s tools will be exclusively available to trained and licensed Match Group employees, ensuring corporate data remains secure.
- Employees are required to undergo mandatory training focused on the responsible use of AI, its capabilities, and limitations, aligning with the company’s privacy practices and AI principles.
Match Group’s foray into AI doesn’t stop at internal productivity.
The company is set to redefine the dating app journey, from profile creation to post-match interaction.
Innovations in AI, such as an AI-powered photo picker and generative AI for crafting engaging bios, are currently in testing.
These advancements aim to improve profile quality, discoverability, and matching effectiveness, thereby fostering safer and more meaningful connections among users.
Future Prospects and Innovations
Match Group’s commitment to AI extends beyond enhancing existing platforms. CEO Bernard Kim’s vision for AI as a cornerstone for the company’s future was highlighted during the recent earnings call. The company plans to explore standalone AI-powered apps, with a dedicated innovation team working on integrating AI across Match’s portfolio and incubating new ideas. Despite the substantial investment in Seoul-based Hyperconnect, Match Group remains focused on leveraging AI to create breakthrough applications and improve user experiences.
The announcement
It wouldn’t be a proper AI announcement without a quip from ChatGPT.
Here’s how the chatbot announced the partnership.
“I’m thrilled that Match Group matched with me. Together, we’re not just breaking the ice; we’re melting it, and reshaping the way work gets done.”
